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The answer to these questions was include great implications for the leisure market. As the nation’s leisure makers struggle to make a income in trend, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey record, perfume and cosmetics are a « flagship » business that can drive development in many other categories for leisure brands.
But the plan is not without challenges. The crowded type can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns https://womenandtravel.net/bulgarian-women/.
The scenario of Burberry, which took its elegance company in- residence under past Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licensing contract with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s acquire of Creed at a 14- days sales different in October also made investors sit up and take notice.